Why Clear Pricing Improves Online Checkout Conversion

Customers do not want to feel confused at the point of payment. If the price is unclear, or if they are unsure what the charge relates to, they may hesitate before paying.

When creating a payment request in Payment Link, it is important to use clear item names, simple descriptions and accurate pricing. This gives the customer confidence that they are paying the right amount for the right product or service.

A clear payment page can also reduce support questions. Instead of asking what the link is for, customers can see the details and complete the payment without needing extra help.